Tell my Wif(I) love her

The National Broadband Network (NBN) is Australia’s first national wholesale-only, open access communications network that is currently being built throughout Australia in order to bring high speed broadband and telephone services to our households. Whether it’s for entertainment, business opportunities, online health or education, the National Broadband Network is aiming to provide Australians with access to fast and reliable services, also known to young adults as extremely fast internet!

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The Australian Bureau of Statistics stated that during the years of 2012 – 13, of the 7.3 million households with internet access the majority had a broadband connection (93%). The remaining households either had Dial-up connection (4%) or were unsure or didn’t know their type of internet connection. The amount of digital devices each person has has risen to approximately five. Combined with an increasing demand for on the go content, this has been the result for the rise of ‘multi-screening’, or using multiple devices at the same time.

Inside the home, digital devices are connected in such a way that breaks down barriers as they are essentially linked. Studies have shown that internet users simultaneously engage in digital activities (such as using gaming, shopping and social media)whilst watching television. I’m not going lie, this study most definitely reflects my current media consumption habits. Whenever I find a program boring or find myself watching a draining advertisement, I always begin switching from Facebook to Instagram and then to Snapchat in hope that I find something interesting on one of my feeds.

In a household of two parents and two tech savvy young adults, unlimited and high-speed broadband is a must! Along with our Wi-Fi, my brother and I consider our smartphones as our most treasured possessions  – sickening I know. I asked my brother what he would do without his phone and more importantly Wi-Fi? His response mimicked that of an in love couple as he replied repeatedly “I’d be lost, I couldn’t live without it”.

As my brother and I both have iPhones, iPads and laptops Wi-Fi and data is a necessity as we are constantly ‘online’ and connected in terms of social media and our online presence. Through our devices, we are able to watch YouTube videos, download and listen to music, play games, watch movies and television shows online, switch from one media platform to another, shop online and much more. Although my household isn’t connected to the National Broadband Network as of yet (work has started though, yay!) my internet connection is relatively fast…Until all four of us separately watch Netflix and then WWIII begins. Over the years our internet plan changed so frequently that my brother and I took upon ourselves to upgrade to the glorious unlimited plan. Sorry, not sorry Mum.

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As a whole, my family acquires roughly 3 devices per person that connect and utilize our broadband connection and Wi-Fi. To break that down we currently have 4 iPhones, 4 iPads and 4 Macbooks #applefiends. Obviously, the more devices we use to access the internet, the more gigabytes we’re going to need.

Although I am very optimistic towards faster broadband access, a part of me remains rather hesitant. To be honest, I can’t imagine what the family home will be like in 10 years. Even with our current internet connection, we all seem to be in our own separate words, whilst we’re sitting in the exact same room. In terms of entertainment extremely fast internet is amazing! However, for business the potential has not yet been realized. Due to the introduction of sites such as Netflix we are already seeing this shift of online audiences and streaming TV rather than watching TV in the living room. Whilst this all sounds wonderful for those who are as lazy as myself these changes can impede on the experience of home.

When I think about the concept of home, I automatically think of Wifi, free food, television, privacy form the outside world where I can sing as hard as I want even though I’m horrific, my family and pets. However, whilst we better our social relationships through mediums of communication to our family, friends and new relationships through the internet we also tend to isolate ourselves. Time spent with your head glued to your smartphone takes away from face – to face interactions which in a home context eliminates family time and this is only the beginning.

It is inevitable that faster internet will change the concept of the home, the question is will it actually make our lives easier, or will it cause damage and hurt us in the long run.

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References: 

Australian Bureau of Statistics date,  Household Use of Information Technology, Australia, 2012-13. 2015. 8146.0, accessed 24 August 2015 <http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/A0074B22E3150EEECA257C89000E3F7A?opendocument.&gt;.

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Why Ethnography?

Audience measurement as a practice assists broadcasters and advertisers in determining who is listening, rather than how many people are listening. Audience measurement revolves around knowing who’s watching, listening, interacting and engaging with content posted online, or content airing on television or the radio. It therefore measures how many people are in an audience, particularly in relation to radio listenership and television viewership, and also web traffic on websites.

As consumers of media, we are moving away from traditional mediums and are instead seeking for other alternatives. In particular, the rapidly evolving online media environment has provided consumers with the ability to access and engage with media a wider range of devices, platforms and mediums. This has resulted in an increase in consumers watching television programs via the Internet and on mobile devices, rather than on the television.

Due to this shift, there has been an increasing desire by broadcasters, advertisers and advertising agencies to have accurate, consistent an detailed information about TV audiences. As billions of dollars are spent every year on TV programs and commercials, it is vital for broadcasters and agencies to obtain reliable data and discover what it is the audience wants.

Ethnography can be defined as the study of social interactions, behaviors and perceptions that occur within groups, organizations, teams and universities. I will admit that at first I was confused as to what exactly this meant’. The central aim of ethnography is to provide rich, holistic insights into people’s views and actions, as well as the nature (that is, sights, sounds) of the location they inhabit, through the collection of detailed observations and interviews.

The concept is a branch of anthropology which involves trying to understand how we live our lives. Rather than traditional market researchers whom use specific and highly practical questions, anthropological researchers visit the consumers homes in order to observe and listen in a non-directed way. An example of a company who utilize this research as a key strategy to their organizations success is Intel. The goal is to see peoples behavior on their terms, not ours”. Whilst it can be argued that such a method is in-efficient it allows the organization to understand what meaning the product holds in the consumers lives.

When considering this research method and applying it to the television industry I could not go past Gogglebox.

For those of you who have never heard of Gogglebox I almost feel sorry for you as the show is hilarious! Even my nan laughed, and my nan never laughs. Gogglebox is a new reality television program that is based on a UK series that watches people watch TV. This new reality program is not about “TV” but rather family dynamics and human emotion. It allows individuals to see into seeing television that is watch how individuals look and feel whilst watching television itself.

The big problem that the Television industry faces is not only is online streaming and reality television taking over our desire to sit and watch a soap it is although everyone is now able to produce content rarely people produce content that audiences want. Therefore, moving away from numerical data and rating to determine what needs to stay and what needs to and to ethnography will prove beneficial for all audiences and the future of the television industry.

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Then & Now

Right now, I’m sitting too close to the heater- So close that I’ll probably burn myself if I sit here much longer. But I don’t want to move because I’m so comfortable and my phone charger reaches the wall so perfectly that I can still use my phone whilst listening to the sweet sound of Ricky Martin on The Voice. I don’t know why I’m watching the Voice to be honest I don’t vote, I don’t even know any of there names but if I change it I’ll get crucified by my Mum. The women who is laying on the lounge next to me with one hand clenched on her iPad and the other lifting her cup of tea up and down as she plays trivia crack yet claims she is watching this show. Welcome to my lounge room and the way in which I experience watching television most nights.

The television has evolved into one of the most important and reliable forms of communication due to its ability to reach mass audiences worldwide. Along with this the television is able to inform individuals about global events and news, educate people on various topics, and of course provide entertainment. It therefore has revolutionized the way in which individuals receive information and the way individuals understand the world around them. My mother’s childhood memories of television were very different from mine and I’m sure my child’s will be very different also, so I fired a few questions at my Mum about her television itself and her experience and much to my surprise she put down the god damn iPad down.

It was a wooden cabinet with a small screen and it had maroon and cream dials on it with an indoor aerial that sat on top which looked like a set of rabbit ears with curly wire. It was a small and it was second hand as it belonged to my nan who gave it to us in 1964. screen and it was actually second hand when we got it and it had belonged to my mothers grand mother so we got it in 1964. 

We were living in Seven Hills at the time in a small home. We had one lounge and a lounge chair both facing the television but I used to sit on cushions a lot of the time because I had four younger brothers. I remember I used to watch the same show everyday, The Magic Circle Club. I loved it and would rush home from school every afternoon just so I could watch it. Friday nights were different though I wasn’t allowed to watch it because it was on too late and Mum and Dad would watch “adult shows” but having the room closest to the lounge room I’d keep my door open and sneakily watch.

 I have so many memories of watching tv when I was a child but the one that stuck with me the most was the time my brothers broke it playing a game. Back then, the tv took a while to cool down because they would get so hot. My little brothers played a game called post man and letterbox because the TV had slits down the sides. They would grab letters, pencils and combs then say “HELLO POSTMAN!” and then put everything into the slits. One day the TV broke… It was so funny when the repair man arrived he found melted combs all over the tubes and well that was the end of that game!

I grew up with a completely different way of interacting with television. With four people living in my household we somehow ended up having six televisions. Although I was one of those kids that did dancing, gymnastics, swimming, tennis, netball, karate and of course playing in the street I was still obsessed with watching TV. My morning ritual included eating vegemite toast and watching Cheese TV shows such as Pokemon, Sailor Moon and Rugrats before racing out the door to ensure I wasn’t late. At some stage however our television was dominated by the rise of reality television. That’s probably why I find myself watching The Voice right now.

Due to a now diverse market Television is continually evolving. From my mothers experience soap operas and dramas were trending whereas now people are more inclined to watch things that are sequential and that they can really get involved in such as reality television and live sports. We are looking at a movement towards streaming and watching things on demand as seen through the phenomenon of Netflix. When considering the future of television and its programs one question will continually remain. What next?

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Holla BCM240

Hey there!

Allow me to introduce myself, for those of you who do not already know me my name is Hannah Swan. I am a 20 year old, third year student at UOW and I am studying a Bachelor of Communications and Media studies – Bachelor of Commerce majoring in both marketing and advertising and human resources!

I cant believe its been over a year since I last blogged… Bare with me my blog needs a complete makeover but I’m hoping to get back into the swing of it and post something that is actually worth reading each week. You would think being a BCM student I would have blogging down but really I’m still a rookie.

Like any other individual my age I spend most of my time online whether its binge watching a TV series on Netflix, sourcing new music on sound cloud and iTunes, keeping up with what’s happening in the world or buying clothes, a lot of them.

Since the awkward age of 14 I would have to say I have been obsessed with social networking in its different forms. Some of my fondest memories in year 7 include running home from the bus to sit on msn and webcam talking to the people I had just spent the last 6 hours with. One day msn and I broke up and I moved onto someone better, Facebook. Looking back at my own Facebook profile makes me laugh and cringe at the same time, the way in which I use the site has changed dramatically over the years from updating my status literally every time I did something or was with someone to now only really checking in or uploading photos that just don’t make the cut on my Instagram. Ah Instagram, another love of mine. To be honest when I first heard of Instagram I didn’t want to download the app as I thought it was ridiculous and hated taking photos. These days I find myself wasting all my data on the app and constantly scrolling through my phone to see which photo from the weekend I should upload… you can judge me, I’m judging myself but I know I’m not the only one. The evolution of media has most certainly changed me as an individual, what was once a shy girl now stands a confident young lady… just ask anyone who has me on Snapchat.

That’s just a little about me and where I find myself within the media space.
Until next time, x