New values are considered to be common guidelines or criteria applied by media outlets in order for them to determine how much attention they will give to a particular story. They are in fact fundamental to understanding new production and the choices that editors and other journalists face when determining what is deemed to be newsworthy and what is not. There are seven news values which focus and direction information into appropriate categories these include: composition, continuity, cultural proximity, elite references, negativity, personalisation, rarity and relevance.
In the modern world media outlets all really just want to obtain audiences and therefore keep them entertained. In order to do so media outlets have turned to celebrities and their news as being the forefront of the media. However, this creates the criticism of news values as today the focus is on celebrity based news and quite often real world issues are overlooked simply because they are not seen as “entertaining” as hearing about somebody like Miley Cyrus twerk it.
Whether we choose to accept it or not celebrity news has in fact become an important feature of the media. What has been described as a major shift in contemporary journalism, celebrity news has transformed from an array of print and television outlets, into a category of content found across various media channels. The demand for celebrity news is constantly increasing; therefore media outlets will do whatever it takes to acquire the latest and most sensational story.