Jai Ho.

We live in a world that is evolving rapidly, so is the nature of film industries in terms of production and distribution. We now see the emergence of transitional film industries as a result of the shift in global film cultures, breaking down the traditional geographic barriers. Both transnational and global film industries are hybrids of numerous cultures, nations and creative minds, therefore producing a melting pot of representations and interpretations. 

 

Due to an increase in number of films that attract international markets, films that are being produced can no longer be identified with a specific nation. Today films are shot in numerous countries, therefore mixing both local and global elements to appeal to audiences trends and tastes (Shaefer & Kara 2010). As well as this, film industries are also becoming more reliant on multinational cast and crew, and other resources available to them.

 

One example of a transnational film is Slumdog Millionaire’. A movie set both set and filmed in India followed the story of a teenage boy who appears on “Who wants to be a Millionaire” – an American originated program, therefore Western. Western culture was evident in the film and it wanted to target Western audiences through references such as a classic tourist scene being shot at the Taj Mahal.

 

Not only is the Indian film industry thriving off movies like Slumdog Millionaire but it is also inspiring top USA film directors to bring more of the Indian culture and experience into the western world of America.

 

http://www.youtube.com/watch?v=cvckpV_ZKt4

 

 “Asian film industries, particularly those of India and China will wrestle control of global film flows from Western dominace”. The film is a great illustration of the way in which India as well as China are challenging Hollywood’s current hegemony.

 

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