World Inc.

Coming from a traveling family for the last 17 years I have traveled overseas almost every year in particularly to America and refer to it as my home away from home. After the lecture it occurred to me that I live a very Americanized life this ranges from my food preferences, music and television taste, aspirations and more. Now that’s not to say that I have lost touch with my own culture I’m very much an Australian, I will eat vegemite on anything put in front of me and am sometimes referred to as a “bogan”.


America is considered the super power in its dominance in culture. Australian news is very much American inclined. The same can be said about our consumer habits through recognizable and popular brands such as Nike and Apple that are now considered within our culture as bandwagons.


Western Culture’s social norms, values, customs and beliefs have been adopted around the world by cultures who in the process have lost their own. The Global Village is a term coined by Marshall Mcluhan that describes a world that has been “shrunk” by modern advances in technology. Mcluhan linked the vast network of communication systems to one extended central nervous system, ultimately linking everyone in the world.


As Australian do not display interest in Australian television Americans also do the same, thus British television series such as Skins and The Office are popular in the states. Currently we see the resurgence of British Pop culture. Through the emergence of 1 Direction a band that has captured the hearts of “twelvies” around the globe we see a lot less of artists such as Bieber. Most recently we were bombarded in with information on a daily basis as to the birth of Prince George of the royal family, suddenly the media shifted from an American overload within our media to British.


Gloablisation in a variety of ways can be seen as empowering however it can also be dis- empowering by the consumer and producer.









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