It’s Like That.

Hip hop can be defined as the culture of form of ground breaking music and self expression. Hip hop has a variety of genres as well as the four main elements including DJing, MCing, Breaking and Graffiti. To the average person hiphop is considered entertainment or a form of art however to others it is so much more . Hip hop is an evolving spirit and consciousness of urban youth that keeps reacting itself in a never ending cycle.

What once originated in African and African-American culture, hip-hop has evolved into a global phenomenon as it has spread across national, cultural, ethnic and linguistic boundaries.  The globalisation of hip-hop not only highlights how quickly things can spread, but also how technological advances have created new circulation channels for music production.

According to April Henderson’s ‘Dancing Between Islands: Hip Hop and the Samoan Diaspora’, the Samoan involvement in street dance and music in California significantly impacted Samoan cultural production in other places where Samoans had settled such as New Zealand. For many hip-hop artists in New Zealand, the connections with America, particularly California, brought popping, locking, breaking and the music back home to them. These forms of California street dance were travelling quickly, as Samoans were popping and locking on the streets of California, their cousins back home began to mimic their moves and therefore learn the art.

Today, rappers and hip hop artists are believed to portray self- degrading images of themselves and due to their song lyric and music videos. An example of an Artist is Nicki Minaj who have brought a new dynamic such as provocative dance movements have taken hip hop to a whole new level. Hip hop is no longer an art form for the expression of culture and emotion. Through the use of violence, sex, wealth, power and egos within in hip hop in particular music videos it appears hip hop has taken a step back and those who were once able to voice opinions are no longer able to.


World Inc.

Coming from a traveling family for the last 17 years I have traveled overseas almost every year in particularly to America and refer to it as my home away from home. After the lecture it occurred to me that I live a very Americanized life this ranges from my food preferences, music and television taste, aspirations and more. Now that’s not to say that I have lost touch with my own culture I’m very much an Australian, I will eat vegemite on anything put in front of me and am sometimes referred to as a “bogan”.


America is considered the super power in its dominance in culture. Australian news is very much American inclined. The same can be said about our consumer habits through recognizable and popular brands such as Nike and Apple that are now considered within our culture as bandwagons.


Western Culture’s social norms, values, customs and beliefs have been adopted around the world by cultures who in the process have lost their own. The Global Village is a term coined by Marshall Mcluhan that describes a world that has been “shrunk” by modern advances in technology. Mcluhan linked the vast network of communication systems to one extended central nervous system, ultimately linking everyone in the world.


As Australian do not display interest in Australian television Americans also do the same, thus British television series such as Skins and The Office are popular in the states. Currently we see the resurgence of British Pop culture. Through the emergence of 1 Direction a band that has captured the hearts of “twelvies” around the globe we see a lot less of artists such as Bieber. Most recently we were bombarded in with information on a daily basis as to the birth of Prince George of the royal family, suddenly the media shifted from an American overload within our media to British.


Gloablisation in a variety of ways can be seen as empowering however it can also be dis- empowering by the consumer and producer.