You’re a Wizard Harry


‘Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience’ – Jenkins (2007)

When you say the name Harry Potter instantly everybody if not most people know exactly who and what you are talking about. The series of seven fantasy novels by J.K Rowling, a world wide phenomenon.This series is a perfect example of Transmedia Story Telling. From the get go in 1997 when the first novel was released the books gained amazing recognition and were given film rights (Warner Brothers). People who do not enjoy reading (me) were then able to jump on the bandwagon.

Like all phenomenons you were soon able to buy Harry Potter everything this ranged from soundtracks, toys, video games, costumes,food and that’s not even half of it. Once the audience becomes actively involved they become apart of the brand.

The key to success therefore is engagement the audience begins to participate with the narrative elements and characters using real world locations.  And how do you do so? You create a theme park!

But it doesn’t just end there. At the conclusion of the film series back lot tours and exhibitions were available. In order for the magic to continue websites such as Pottermore and Muggle net were created where you can fufill the role of a student at Hogwarts and pretend you were in fact one of them, thus creating content.

As Jenkins states, ‘the multiple mediums can expand the narrative resulting in further engagement with the content and the creation of universe based on the story’. A perfect of example that depicts this idea is Comics books such as Marvel who creates their own universes in which the stories and superheroes exist. it is through the evolution of these universes that enabled the creation of more fan fictions and online forums.

It is the freedom of imagination in a stories universe that allows individuals to engage with content. Transmedia is powerful as it allows for stories to be remembered and ultimately live on forever.



Hitting Rewind.

rewindOver the past six weeks I have learnt a lot about media and just how great of an impact it has on me personally and the world as a whole!

Being able to express my opinion about the different topics and issues in media has been something that I have thoroughly enjoyed. Reading other peoples blogs has forced my opinion to evolve and allowed for me to gain a broader understanding of the topics.

Personally I have enjoyed reading and learning about all of the topics we have covered thus far in our bcm110 journey. However, after looking at media ownership in greater detail I have become quite skeptical about the media. I was completely unaware of just how much Murdoch had ownership of and I found it quite alarming in a sense that their are parts of every story we are no longer aware of. What I have taken away from this topic the most is to not don’t believe everything you read.

Looking at the extent to which the media is blamed was also really quite astonishing. It’s really interesting yet so wrong that the finger is always pointed at the media without evidence or without looking at the individuals engaging in the behavior to begin with. It was really interesting to look at instances such as the effects of video games on children and the ways in which the experiment wasn’t exactly accurate. Through taking a closer look at the effects model it is clear that the media is full of flaws and that whilst it is both powerful and influential it can also be misinterpreted and misleading.

This was as well as semiotics breaking down images to uncover their actual meaning, the public sphere sparking discussion about popular media in society and “Big Brother” was and still is always watching. Overall it has been insightful and I look forward to the next six weeks and the new content that I will be engaging with!


Second place is the First loser

“The Public Sphere, an area of social life where people can get together and freely discuss societal problems.”

Image5,6,7 & 8!

Dance Moms a reality television show based on The Abbey Lee Dance Company of Pittsburgh, Pennsylvania. It follows the children’s early careers in dance and show business and of course their mothers. Abbey Lee, could be defined as the dance teacher from “hell”. She is best known for her continuous criticism, ability to make children cry and her brutal honesty.

When people think “Dance moms” they often think a bunch of mothers who live through their children that are psychotic. Well, that’s exactly right! This show emphasis the lengths that parents go to in order to ensure that their child ends up on top, to be the best and more importantly to be the winner. Naturally this behaviour would cause rivalry amongst parents and it sure does! Often the mothers fight with Abbey as they do not agree with her and one another about the girls position on the beloved “pyramid” or why they do not have a solo in the upcoming competition. Such behaviour leaves society to question and the morals of dance parents and if they disagree with one another and their children’s mentor so much why is it that they stay? What is the point.

Being a show based on dancing this show sparks discussion in society on the appropriateness of costumes and the choreography of dances today. The children in this shows ages vary from 8-13. The subject or intent of the dances are often deep some dealing with death, heart break or even being a gold digger. This is complimented by the use of two piece, skin bearing short costumes. This is not to say that all costumes and intents are as deep and or graphic as this but it still sways the public to discuss the choices parents make in allowing their children to be seen in such attire and to perform about issues and concepts so deep that they are too young to fully understand.

Although the show may seem controversial in some aspects it also creates an awareness for the audience based on the value of friendship. This is in the way that although the mothers may be fighting with one another and Abbey one thing remains and that is the girls respect for one another.


Guess Who?


Who owns the media?

That is a good question. I am a regular user of social networking sites such as Facebook and Instagram. I often post images and status completely unaware of who now owns my media content. Personally it doesn’t really bother me that I now am not the only owner because If I did then I wouldn’t post anything. However, for some individuals the shared ownership of their media is a major issue.

Rupert Murdoch Cartoon 1Every day, week, month and year we read, hear and see news stories. But with the diversity of media ownership narrowing down we are subtly been drawn into biased opinions. It’s scary to think that possibly their is a side to every story that we could be missing due to those individuals in power.

The media now “serves to those in power” I believe that this statement is completely true! Media ownership creates power and with power comes the ability to manipulate and abuse. An example of an individual who uses their status to their advantage is no other then Rupert Murdoch. Rupert is the owner of the largest media corporation in the world, News Corporation.


What I found it quite interesting is that Fox news was regarded as the most trusted and untrusted news source. Yes, I did just say that. Why you may ask? It’s simple Murdoch has the power. Having such status ultimately makes his opinion vital and therefore people follow him, leading to his success. Too much is not regarded as good though, because with power can also come problems in this case political conflicts and scandals.

Although to me who controls my media does not concern me, who controls the media definitely does. We are all influenced by the media, thus those who control it. However, it ultimately comes down to what impact the media has on you personally that alters your view and opinion.


The Audience is not just Applauding

On a weekly basis I  religiously watching my Kitchen rules and I often focus on the tweets that are continuously flowing through. I found that my favourite teams weren’t everybody else’s favourites. Whilst I despise Ashley and Sophia a lot of people actually like them, shock I know. It was the recognition of tweets that made me realise that the  “#” seems to fuel the competition and that the audience in a sense are also competing with one another through the discussion of the game itself. The conversation is now between the viewers, thus dialogic media. Television is now hearing what the audience says and now changing the format of shows due to what they hear, read and see on social media through the power of likes, hashtags and status updates.

“The people formerly known as the audience”Jay Rosen. Portrays that individuals have the ability to consume but they can also produce content. Everybody wants to be heard everybody and can be heard because gatekeepers are now weak or non-existent.

Instagram, a popular application that is a prime example of new media embracing participatory culture and prosumers. Instagram allows individuals to share images of anything, anywhere at anytime. Subconsciously through it’s key functions instagram then makes the individual share, consume and produce. By taking a photograph and editing it the individual is without knowing producing. Shortly followed by sharing then through following, liking and commenting the individual is consuming the content.  This is only the beginning, with media evolving and expanding individuals are gaining a greater empowerment in what they want to show and tell.

Our ability to consume and create content has lead to the emergence of individuals and groups to be empowered.


Out with the Old & In with the New

Everyday we as individuals are exposed to a wide variety of images that take on symbolic meanings. It is how we analyse the image or object itself that it takes on it’s meaning. Everybody knows that when it comes to traffic lights red means stop, green means go! But does it really?

After the discussions on semiotics I couldn’t go past this particular advertisement. A truly symbolic and well known 15th century painting is Da Vinci’sThe Last Supper” . A painting that features Jesus and his disciples eating together for the very last time. The original painting is regarded as symbolic, sacred for the in time it depicts.  However, Fashion House decided such a painting could be mimicked into a advertisement, they were wrong.


The new interpretation of the painting has been used as an advertisement for fashion utilizing the modern day female along with a “Jesus” like figure that was in the place of Christ and his disciples. Such an image has sparked major controversy and is now banned in Milan due to Catholics taking great offense.

marithe-et-fraincois-girbaud-advertThe image denotes an all female “angelic” cast in casual chic, posed around a long table and Christ. The connotations of this image are provocative and style which is nothing out of the ordinary for the Italian fashion scene. It depicts fashion and beauty in a powerful way due to it’s links to the religious painting .Within it’s new context the image in my opinion does convey fashion in an artistic way. However ,Roman Catholics have taken offense to the image in posing the question what is this image trying to imply?

Images are powerful in their ability to create meaning, however when they are taken out of there original context image takes on a whole new meaning.