The choice is yours…

If I ever lost my iPhone I’d probably cry ,a lot. To say my phone is my life is an understatement, it provides me with almost everything I need at the tip of my fingers. I often think how different my life would be without one.

Evolution is a process in our lives that in regards to technology is occurring at a much more rapid pace now then ever before. Technologies are mutating, growing and even creating fierce competition.

Some fear that media is out of control, others that it is too controlled” – Henry Jenkins

This statement by Jenkins made me think about conversations I’ve had about smartphones. I have often debated with my galaxy loving friend over which phone was better, apple or android.  She always uses the same argument “You can do so much more”. Although an android is open and allows for greater freedom, it does not insure security and safety because anybody can open a market of apps! I personally find comfort in knowing that the apps I’m using and or purchasing have been approved by apple therefore are safe. Below is a video regarding phone wars in particular Apple vs Android!

In terms of how much control individuals want over their devices it really is personal if you want a garden of applications and freedom then you are more inclined to pick an open appliance as opposed to a closed appliance where it’s applications need to be approved.

The real question we need to ask ourselves is how does this affect you personally, what impact is this going to have on you and how will this influence you in the future.



A Decathlon of Errors


As individuals we rely on the media in order to keep up with the latest issues and trends within our society.  However, whilst it is both powerful and influential it can also be misinterpreted and misleading. The media is full of flaws, David Gauntlett’s “Ten things wrong with the media “effects” model” nicely pin points the current problems within media’s portrayal.

“The ‘media effects’ approach, in this sense, comes at the problem backwards, by starting with the media and then trying to lasso connections from there on to social beings, rather than the other way around.”David Gauntlett

Constantly outrages statements are floating around the media such as “TV makes you fat” Although I look at my father and think yes, that is completely true! It really isn’t. It’s not TV that makes an individual fat there many other factors involved such as their physical and mental health, lifestyle, socioeconomic status, background, age, and gender. The media looks at society rather then looking at the individual, thus the media would rather make an assumption based on superficial evidence than look at the behavior of the individual.

Whilst exploring new music and goat videos on Youtube I came across a lung cancer campaign involving young children.

Unknown at the beginning of the video the children are presented with cigarette packets. The children describe the packets based on their physical appearance which brings me to “The effects model treats children as inadequate”.  Children are often “considered not so much in terms of what they can do, as what they (apparently) cannot.” I disagree. Children are smart, they know how to react in certain situations and they know exactly what answers they should be giving.

Basically the media needs to stop taking short cuts and focus on issues in a logical way.


Copy & Paste

copy_catWhen was the last time you sang “Happy birthday”, downloaded music, streamed movies, television shows or used someone else’s words?

It became apparent to me over the last week that I am extremely guilty of copyright infringement. I’d be lying if I said I’ve never engaged in any of these actions, but realistically who hasn’t? It’s fast ,it’s free and it has no ads! Winning.

Recently I read an article based on pop sensation Katy Perry and a copyright defence case she was involved in. It appeared that an individual who’s name was also Katy Perry (who had no idea of the singer) owned a clothing brand called “Katy Perry”. In order to ensure people would not take advantage of the singers fame the individual was told she had to change her brands name. After continuous refusal a huge debate sparked over the copyright ownership of the name. This article lead me to believe that copyright in some instances has gone too far and that it has shifted from the protection of creative ideas to protecting revenue streams.

It is believed that copyright enforcement has spun out control.In the words of Steve Collins, the law has shifted from “an engine of free expressions” towards “legal regime for intellectual property that increasingly looks like the law of real property, or more properly and idealized construct of that law, one in which courts seek out and punish virtually any use of an intellectual properly right by another”. In my opinion, yes copyright is an absolute essential in media as individuals intellectual property should not be ‘taken’ and used, manipulated and modified in any way for purposes other then it’s creation. However, the persecution of people enjoying themselves and inadvertently breaching copyright has taken the response too far.



Yesterday my mum bought her second ipad.Why? Because it’s an update and the other was getting old. The transition: ipad to ipad mini.

Such a statement came from a woman who didn’t know anything more than a mobile makes calls and a computer sends emails. She was anti technology, but more specifically anti Apple. To her ipod, itunes, iMac, iphones and apps were nothing more than a “money scam”.She was completely unaware of the impact these technologies have on individuals today. When it came to technology, she knew the basics.

It wasn’t until Apple released Ipad, that my mother found an easy to use device.Instantly this product changed our family’s life. This device allowed for depth. It became a cook book, a library, social network, ipod ,games platform, travel tool and television all at the tip of our fingers.  At the time we were unaware that our life and society were changing. Reflecting on my mother’s ipad purchase it is clear that convergence has occurred through our interaction with the device.

My mum’s action made me consider the power of convergence and just how powerful it really is. In the words of Jenkins.”Convergence represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content” I believe this statement is true as suddenly we are not only able to gain more knowledge through technologies but we are also able to share knowledge in fast and dynamic way.




My name is Hannah, but most people just call me Swan. I am an 18 year old who is entering her first year of study at the University of Wollongong. Some of my interests and passions include dancing, sports, fashion, social network, television, media and travelling the world which I have been fortunate enough to do since I was 18 months old.

I am currently undertaking a Bachelor of Communications and Media in the hope that at the completion of my degree I will gain a job in either television, radio, fashion or media. I chose this degree as it comprises of different interests of mine and it is a degree that gives me a chance to utilise my creative side.

Growing up in generation y I have found that I am very much “addicted” to social networking sites such as Instagram and Facebook. I feel as though these networks allow for me to interact and share stories with my friends and family both in Australia and over the world in fast and dynamic way.  However, I am also a reality television tragic as I found myself constantly following intensely the lives of personalities such as Kim Kardashian and Joan Rivers.